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THE CANADIAN CHEESE
A POCKET GUIDE
by Kathy Guidi!

Artisan Cheese Marketing Cheese Education Guild Announcement

Marla Krisko and Lisa McAlpine are proud to announce the purchase of Artisan Cheese Marketing and the Cheese Education Guild from founder, Kathy Guidi. Established in 2005, the Guild has trained hundreds of cheese lovers, ranging from enthusiasts to food and wine professionals, and has played a significant role in encouraging the production and distribution of artisanal cheese across Canada. Marla and Lisa are both graduates of the 75 hour program and intend to build on the classes and cheese marketing business established by Kathy in 2005.

Kathy Guidi, an innovator in cheese marketing across North America says “It has been a lifelong dream of mine to inspire others through teaching and then to pass the torch on, so to speak, to graduates of Cheese Education Guild.”

The sale of the school and marketing business was completed on Friday, March 2, 2012. Classes will resume in May 2012. Lisa and Marla are excited by the prospect of building on Kathy’s legacy and teaching a new generation of cheese lovers.

Experience the wonders of Cheese.
                        Become a cheese expert.

Artisan Cheese Marketing (ACM) is a unique cheese school company. The goal of ACM is to expand appreciation and product awareness of fine cheese by offering cheese school classes and tasting events for consumers, retail and fine dining trade, culinary schools and the media.

A key focus of ACM is the Cheese Education Guild (CEG), Canada’s first cheese appreciation school. Throughout the study program, CEG students explore and compare hundreds of cheeses. CEG graduates are the cream of the crop, the sommeliers of cheese if you will. There is no better place to train your palate or your staff to the intricacies of cheese than at the Cheese Education Guild.

Since 2005, this 3 course, 72-hour certificate program has raised the level of cheese knowledge and inspired fine cheese awareness among food professionals and caseophiles (cheese lovers) alike. Successful completion of each 24-hour course results in a Certificate of Achievement and an invitation to continue networking and learning through the Cheese Education Guild Caseophile Club.

Cheese Education Guild courses are designed to meet the needs of fine dining and wine professionals, sales and retail professionals, cheese makers and cheese marketers as well as caseophile enthusiasts.

In addition to the certificate cheese training program offered through the CEG, Artisan Cheese Marketing also offers customized group workshops, perfect for staff training, team building, sales meetings, client appreciation events or fundraisers. ACM is an expert at PR events that involve enhanced cheese awareness and knowledge, and can help implement your cheese marketing programs.

For the caseophile enthusiast, Artisan Cheese Marketing offers personalized cheese tastings for family, friends and clubs. These cheese theme parties are great fun for wedding showers, and make a unique gift for birthdays and anniversaries. Our cheese sessions always involve tasting a variety of artisan cheeses and are an interactive way to expand your cheese knowledge.

Taste Fine Cheese with Artisan Cheese Marketing and Kathy Guidi